The Royal Theatre
Det Kongelige Teater ("The Royal Theatre") use video to visually enhance the experience for potential customers that are in doubt on what to expect from the shows. The "trailers" give an insight to the process behind setting up the play, ballet or opera and lets the viewer get a feel for the work that actually goes into running a theatre.
The Royal Danish Theater are using video to promote all their 60-70 performances per year.
Head of Electronic Media Peter B. Schaufuss explains how video have helped the marketing effort of 60-70 yearly "product releases" or performances on a limited budget, their initial thoughts on using video - and how they handle the production flow on the video-site today.
The Royal Theatre
