Aarstiderne

Aarstiderne has created an online video universe of tasty recipes and other company related videos − serving as a Content Marketing Machine for their E-commerce offerings.

With very little, you can do so much. Aarstiderne has learned that it doesn't necessarily take expensive production to make Video appealing; more often than not, it is the other way around: "Content is more important than the format", says Mette Andersen, Marketing team leader at Aarstiderne.

They have set up a separate Video Website called Madbio. Here, their visitors can find instructional videos on how to make delicious dishes, get to know different kinds of vegetables and come a step closer to the farmers and chefs working at Aarstiderne. The Video Universe has expanded the brand and reach of Aarstiderne beyond their initial customer base; making them into one of the most recognizable brands in Denmark.

To set this all up Aarstiderne needed a reliable and highly customizable solution. They have been one of the first customers of 23 Video and have helped shaped how it looks and works nowadays. The built-in CMS (content management system) and API have enabled them to heavily customize the Video Website and Video Player design.

Madbio is also a Social Video Community. What does that mean? They are heavily utilizing the ability for their viewers to comment, embed and share videos across the variety of Social Distribution channels (Facebook, Twitter, Email, Open Upload).

Aarstiderne also gets valuable information on user activity through the 23 Video Analytics. They consistently track performance of all their content ? and their editors know which videos are being watched and embedded elsewhere on the web.

Søren and his team at Aarstiderne have Reinvented how a modern organization can utilize Video content marketing to expand their brand, reach and create a community of passionate ambassadors.

How is Your company utilizing Video to Reinvent parts of your business? Start your free Video Website Trial today!