Novo Nordisk

Novo Nordisk successfully uses Video for internal and external communication to share significant corporate messages, events and stories. Setting new standards in transparency and authenticity is second nature to them.

Novo Nordisk's Video journey spans long into the previous century - the corporation has started using Video to convey their story and values back in the 1930's.

Half a century later, the strategy has proven to be successful. With their open and shared values, the company is consistently considered one of the best organizations to work for. Nowadays they employ professional Video journalists that produce both their external and internal Video content.

Their Sharepoint intranet plays a prominent role in their communication strategy. A significant part of it forms their internal Youtube-style Video Website, wittingly named Novotube. Their massive and engaged employee base enabled Torben and his team in the communications department to build a vibrant Video community. Thus, employees themself produce and upload most of the video content with the use of 23 Video Open Upload feature.

We've built 23 Video in corporations such as Novo Nordisk in mind. They were able to easily integrate Video Website in their internal environment with 23 Video Sharepoint integration and Single Sign-on functionality. They are running a fully branded version of a Video player and a heavily customized public Video Website.

In the age of the internet and complete transparency, modern corporate communications are adapting to the new playing rules. They are enabling their employees to share and convey authentic messages. Novo Nordisk and Torben have dared to involve employees and reinvented modern corporate communication. Is your company next to do start using Video on a larger scale?