Peter B. Schaufuss
Head of Digital Media
The Royal Danish Theatre produces around 60 Video Trailers per year. They are able to attract and showcase what they do on the stage to a much larger audience than it was ever possible before.
The Royal Danish Theatre has been producing high quality Video Trailers of their shows for about 3 years. They put much attention to the quality of Video material and hire external video producers for the work. The results so far have been outstanding.
"Video is the ultimate way, short of getting people in through the door. You can actually show what is going on onstage, or wherever it takes place. The viewer can get a feel for what is going on that you just cannot get from print or a static web page," explains Peter B. Schaufuss, Head of Digital Media.
With the recent Website redesign, Peter and his team granted Video an even more prominent role - at the top of the front page. Peter and his co-workers are using 23 Video on a daily basis: they host each and every Video they produce and use it also as a way to manage their workflow.
"The Video Production company in collaboration with our PR team produces the trailers and uploads them directly to 23 Video. The only thing left to me is to enter the meta data and hit the Publish button," says Peter, who is solely responsible for managing their whole collection of Videos.
The Royal Danish Theatre is Denmark's national stage. Their aim is to move, enrich and make transition happen through performing arts on an international level. They performances include operas, ballet shows, dramas and concerts.
For the simplicity of overview and attention to relevance, video sections divide each Video into logical pieces, and overlays in the Videos are used to link up content with upcoming performances, shows and additional information. Not only the shows, through the use of Video, The Royal Danish Theatre has been able to show never before seen behind-the-scenes footage and open-air opera.
Peter and the rest of The Royal Danish Theatre team are challenging the norm and setting new standards for visual communication in a centuries-old theatre business. Is your organization ready to open itself up to the public and show the faces behind it to the widest audience ever? Start a free Video Website Trial today!