Unisport pushes the boundaries of Video in E-commerce with Video positioned at the core of their Content Marketing activities. The Sports gear retailer has built a passionate and involved community around their Web TV.
Building an Inbound Marketing Machine is not a trivial task. But Jakob and his team at Unisport, E-commerce football gear shop, have done a remarkable job. They have steadily built a highly engaged teenage audience around their Video Website - Unisport WebTV.
The best thing about it? They do everything themselves. Planning, shooting, editing and − 23 Video managment, of course. Their video content consists of product reviews, interviews, live video chats, footballer profiles and more.
Their community actively participates in the company's Video Universe - viewers can vote, comment and subscribe to new content. Moreover, Jakob has become an icon within the community and patiently built up a substantial audience that participates in the Live Video Chat sessions and even uploads their own Video Clips.
Unisport leverages 23 Video product to the extremes - they religiously track everything and use Analytics to make informed decisions, they Tag each video with the relevant products so people can seamlessly convert from watchers to buyers. Another important element is the design integration of 23 Video into their website experience, which makes the whole underlying technology transparent to their visitors.
Unisport is an online retailer that sells football related products. Opening in 1995 with just a single small shop the company today employs 25 dedicated people, and in 2011 Unisport received the Danish Best User Award for their Video content.
Who would have thought a normal, boring E-commerce shop can Reinvent their marketing strategy and build a whole new Video Content Marketing Universe? Jakob and his team made it by grabbing a camera and starting to produce engaging and authentic content from their office. Does your business have a camera or some old video clips lying around ? Starting your own Video Website has probably never been easier. Start yours today!