concept · Denmark

But-Why is a Scandinavian consulting firm based in Copenhagen, Denmark

We spend our time asking all the right questions to make sure you can spend your time offering all the best solutions. We aim to bridge between technology and non-specialized users. Making the benefits and values of technology widely accessable.

But-Why’s customers are technological companies who want to reach female consumers, gain more publicity, increase sales and lift their creative edge towards a target group with huge potential.

In the new digital world the channels are plenty and the users options are unlimited. But-Why helps companies understand the female technology users and reach them via relevant products and communication. And we help companies identify how their products and communication can leverage from current consumer trends.

But-Why offers trend reports, innovation and communication consultancy to various national and international customers.

When consulting and developing digital concepts we never stop asking the question “But Why?” to keep relevance, ease of use and maximum engagement in any technological or digital experience, our highest priority.

But-Why specializes in the following areas: trend briefs and reports, digital media concepts, marketing and selling technology to women, the mobile phone as a media channel, social media & communities, internet television channels, viral marketing and the use of interactive screens in marketing, sales and PR.